As little as 15 years ago two-sided mattresses were commonplace within the bedding industry. They were easily found in almost any mattress store you walked into. The shift in the industry to drive profits higher left manufacturers with the most plausible option; remove one side of the bed, use cheaper foams, charge more and voila! You have a different mattress with a new story to pitch and larger profits. Idle Sleep has taken a step back from the current bedding industry to evaluate the trends vs. needs of those looking for a quality mattress and what we found was glaringly obvious…the need for something better and different!